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Archive for February, 2015

Another Internet is Possible! Or is it?

A pervasive techno-fix mentality, coupled with a nauseating utopianism, characterizes much of the discourse on new technologies and the internet. In his handbook ‘Social Media: A Critical Introduction’ (Sage 2014), Christian Fuchs offers a welcome dissenting view from the self-congratulatory navel-gazing of most new media pundits. Fuchs’ handbook, which is largely aimed at students, illustrates through many illuminating examples, discussions, and tables, that social media are imbricated in a fundamentally exploitative and oppressive political economy, in which one part of the nexus of exploitation has shifted from the mere consumer to the ‘prosumer’, and the other part towards the extreme exploitation of rightless workers in the various global electronics factories. Yet, writes reviewer Ingrid Hoofd, there remains a nagging suspicion that Fuchs’ stance of ‘critical optimism’, too, remains attached to the very logic of ‘branding’, which his he purports to criticize: if one of the ‘selling points’ of the handbook is its appeal to students to individually take a more critical stance, does this not obscure the fact that many social media are at base corporate entities, well beyond the control or influence of individual activists?